Back to School Part 2
Well, it was back to school again on Friday — Google School if you will. I was up late cramming like a college student on Thursday night, as I took the exam to become a Google Adwords Qualified Individual. In an industry where there still is not a lot of qualifications or official status degrees, this is an important one. The exam was not very difficult, and only a couple of billing and international questions caught me off guard a bit. You need at 75% to pass, — I got a 90%. This is wildy exciting. No, really, let’s party, I’ll bring the Bombay Sapphire.
In all seriousness, as our industry moves forward, I hope that there continues to be industry certifications and qualifications that appear. I know that currently the SEMPO and the WAA offer some as well. Some colleges have started to take mild approaches as well. My hope is that sometime in the very near future a major Big 10 university we see offered Online Marketing as a degree choice, or least as a cognate/minor. I would envision a curriculum encompassing classes on business aspects of web design, online brand development, online social media, paid search management, web analytics, and of course organic optimization. I think there is a good demand for it, and as a learning base of the opportunities in the industry grows at the younger levels, this demand will increase.
In the meantime, we rely on Google and Yahoo to set standards and bars, which we will continue to strive for and achieve at Netvantage Marketing. Speaking of bars,,,, did you bring the tonic, ,,, or least a lime!
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