Back to School
I had an opportunity to do some guest teaching at Mason High School yesterday. I came in for Kristin Higgins’s Info Tech class. I talked about the importance of Google, and how it will become an increasingly important channel for marketers to market to their generation. To make the point obvious to them, we took some polls. We took an obvious poll of how many of them watch TV, or even watch the commercials on TV. Many of them barely listened to the radio, much less listening to those commercials. Finally, I rattled off some search engines, Yahoo, Live, AOL, Cuil, Omgili, Ask, and a few kids raised their hands. Then of course it was nearly 100% of those that raised their hands for Google as their search engine of choice. We then talked further about how Google will become the primary marketing channel for their generation of consumers.
We then walked through some fun keyword volumes examples, such as approximatley how many times do you think Jay-Z was searched on Google in September. (1.8 Million) I showed them some of the basics of natura search, keeping light, of course. We then walked through and set up a Google AdWords campaign for Mason Bulldog Sweatshirts, writing the ad, selecting geography, setting the budget, etc. Within 10 minutes, there ad was showing on Google, which of course was neat.
Finally, I talked about careers in search marketing, and in marketing/IT in general. Within this, I mentioned the Capital Area IT Council, and their efforts in trying to promote careers in our field, and getting people excited. As high school kids go, many haven’t thought that far ahead, but I tried to stress the possible educational/career track, as well as the many benefits of working in our industry. In summary, it was great to be in the classroom with young people, and give them a little insight into how a powerful marketing channel works. I look forward to representing Netvantage Marketing, and the CAITC in the future with such events.
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