http://joesblog.netvantagemarketing.com Search Engine Marketing and more Fri, 12 Mar 2010 13:50:11 +0000 http://backend.userland.com/rss092 en I have posted a few examples in my poor, sporadically used and lonely blog (especially compared to my partner Adam Henige, who is a blog machine) about the importance of localized search results. I believe it will be an important and ever growing role for businesses as they market ... http://joesblog.netvantagemarketing.com/local-optimization-what-does-it-mean-for-lansing-seo/ We have experienced a tremendous amount of exposure in the news right out of the gate in the New Year.  First, I was quoted in a story on Liquid Web, our awesome web hosting provider, in the Lansing State Journal, which can be found here. On Monday when we launched the ... http://joesblog.netvantagemarketing.com/netvantage-in-the-news/ We discovered today that we are ranked 34th in the Top 50 Pay Per Click companies according to topseos.com, whom describe themselves as an independent authority.  The full list is available here.  I must say we are a bit surprised by this ranking, and honored.  I do notice a few ... http://joesblog.netvantagemarketing.com/netvantage-ranked-in-top-50-pay-per-click-companies-list/ Kate Tykocki is one of dozens dedicated and talented people that are really striving and pushing for a different way of life in Michigan.  Her essay - "My Fulfilling Life in Michigan" gained a lot of positive attention in the social media space, http://ow.ly/HfVG.  It is truly a great piece on ... http://joesblog.netvantagemarketing.com/a-follow-up-my-fulfilling-life-in-michigan/ As we have covered in the past, there are many differences between organic search engine optimization and paid search marketing.  Many small and medium sized businesses that are new to the platform of search marketing have the dilemma of using both mediums, or choosing between.  The question came up during my most ... http://joesblog.netvantagemarketing.com/two-methods-to-help-decide-between-organic-seo-and-paid-search/ If you are looking at venturing into the realm of online advertising, you probably have had discussions with account managers at an online newspaper - like the Lansing State Journal - or perhaps at a broader network level like a Vibrant, which has large content market share.  And if you ... http://joesblog.netvantagemarketing.com/the-potential-of-adwords-managed-placements/ I have lost track of time because we have been so busy (awesome problem) at Netvantage, but about 2 months ago I began using the new interface in Google AdWords within our Client Center.  I really have taken to it, and while there has been push back from many in ... http://joesblog.netvantagemarketing.com/my-wish-list-of-the-new-google-adwords-interface/ While this post may be a bit of a old topic, it is still worth reviewing.  The Google Local Business Center continues to strike me as a great way to gain free advertising in a Yellow Book fashion -- without the ridiclous costs.   I was recently at a cousin's graduation ... http://joesblog.netvantagemarketing.com/google-local-business-center-equals-free-advertising/ Well, since I haven't posted in a long time, I may as well break another rule of blogging and do some shameless self-promotion.  We have a very busy next few weeks coming up at Netvantage Marketing.   Starting tomorrow, April 22nd, Adam Henige will be a co-emcee at the Central Michigan ... http://joesblog.netvantagemarketing.com/netvantage-marketing-upcoming-public-outings/ Last week many SEO industry gurus gathered at the Hilton New York for Search Engine Strategies Search Engine Marketing and Optimization Event.  We wanted to attend the event, but it was in the cards for a variety of reasons.  However, I did listen to a few of the Webmaster Radio's ... http://joesblog.netvantagemarketing.com/ses-new-york-live-from-michigan/