A Visit from Google
I attended the Lansing Economic Club Luncheon at the Kellogg Center yesterday, and we were able to hear John Kelley, of Google Adwords to speak. Aside from the surprisingly good chicken lunch, it was very good. John primarily heads up the Google AdWords division, I believe the official title is Manager, Online Sales and Operations, and works in the Google office in Ann Arbor. John dida very good job of laying out Google’s history, direction, and current opportunities for advertising.
And he did it in a way that resonated with a group of business people that really don’t have an understanding of tech, yet of course use Google every day. The event had around 200 people in attendance. I am not sure who on the Economic Club was responsible for bringing John in, but it was a good move, and a great move for our new company.
Having him in front of that audience was a great way to heighten awareness to the advertising potential, and accountability, that Google and search marketing can deliver. My hope of course is that those in the audience may turn to Netvantage for assistance in setting up and/or managing their campaign. And again, my hats off to the foresight of the the Lansing Economic Club to bring in a top-line speaker on an important and innovative subject. (well, of course I am biased in how important it is 
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