Local Optimization-What Does It Mean for Lansing SEO?
I have posted a few examples in my poor, sporadically used and lonely blog (especially compared to my partner Adam Henige, who is a blog machine) about the importance of localized search results. I believe it will be an important and ever growing role for businesses as they market on the web. As Google looks to increase value for users, it is seeking to create geographically relevant search results for searchers.
I have discussed using the Local Business Center. But I have not gotten around to discussing some new features in the Local tool which was launched a few months ago - the Local Business Center Dashboard. The business center is now providing information on your company’s total impressions, and actions taken. On the impressions side, you can view the keywords in which you appeared, a la Google Webmaster Tools.
For example, for Netvantage Marketing in the last month, I can see that our local listing appeared for:
- Netvantage Marketing
- Netvantage east lansing
- East Lansing web marketing
- Lansing SEO
- marketing consulting (which is more of an accidental listing for us)
As importantly in the dashboard, we can see the actions taken on the listing - with a neat breakdown of:
- Those who went on to visit your website
- Got driving directions to your business
- Gained more info about your business on Google Maps
So when Lansing businesses are figuring our their SEO tactics for the web, again, don’t discard the Local Business Center. It has also provided great free advertising, and now, it provides solid reporting to back it up.
